In recent years, many companies have started to divert the money that they used to spend on search advertising campaigns to paid social media campaigns. Before you jump on this digital marketing bandwagon, however, it’s well worth pausing to consider your business model and whether paid social media advertising is actually a good fit for it. There’s no point in overhauling a working advertising strategy just because everyone else seems to be making changes. In this article, we’ll help you to work out whether paid social advertising is right for you.
What Is Your Model?
This is exactly what any Irish digital marketing consultant will tell you: choose the digital model that’s right for you and your business. Yes, Facebook may now account for 20% of the global online advertising business, but that doesn’t mean it’s right for you. If you provide a service, such as a plumbing or locksmithing, that people only use in an emergency, then there’s every chance that paid social advertising is already doing a great job for you, and you’ll only be wasting money if you move over to social media ads.
On the other hand, if your advertising requires you to nurture people over a long period of time before they decide whether to buy your product or service, then it is highly likely that paid social advertising is exactly what you’re looking for. Use a digital marketing consultant to help you draw out your entire marketing funnel and work out exactly where paid social advertising will fit within it before you make any rash decisions about where to spend money. While paid social media advertising may seem exciting right now, a giant spend on Facebook ads with no good results to show for it certainly won’t be an exciting form of digital marketing investment that bears immediate results.