Once upon a time, developing a website was easy. You simply optimised everything for Internet Explorer and told anyone who was wacky enough to be using something else to download IE and get on with it. Then, for a while, everything was different. Website developers had to think of at least four different browsers when they were building a site as well as developing tablet and mobile versions. Now, with Chrome dominating, many website owners and digital marketing consultants are asking whether they can afford to just build for Chrome. We’re here to explain that things might not be so simple this time.
Chrome holds between 40 and 50 percent of the desktop browser market, depending on who you ask. That’s high, but it’s nowhere near as high as the 80 to 90 percent that IE held back in the days when it was top dog. Turning off between 50 and 60 percent of the audience simply isn’t an option for most websites (and if it is, it shouldn’t be). That’s why it’s critical that you ensure your digital marketing consultant builds a standards-compliant website that works on any browser, especially now that Firefox may be on it’s way back.
The Mobile Factor
Besides Firefox, you also have to consider that Safari, not Chrome, is by far the most used browser on the dominant mobile platform, iOS. If you don’t take it into account, then you’re basically shutting your website off from the mobile internet. In the days of Google’s new mobile first index, that’s simply not a decision you could afford to make. The advent of the mobile internet is another reason why you should make standards compliance absolutely key when you are commissioning a digital marketing consultant to build a website for your business. All these factors put into consideration, they lead to a successful website for your business.