Category: Uncategorized

Are PPC Prices on the Rise?

Are PPC Prices on the Rise?

If you’ve been part of the world of digital marketing for a while, it probably won’t escape your notice that the price you’re paying for each click on one of your Google or Bing ads …
Google AdWords to Become Google Ads

Google AdWords to Become Google Ads

Google dropping half a word from the name of its flagship advertising product may not seem like the most earth shattering news you’ve ever heard. However, it’s what the news indicates about the future direction …
Is Social Media Advertising Really Worth It?

Is Social Media Advertising Really Worth It?

In recent years, many companies have started to divert the money that they used to spend on search advertising campaigns to paid social media campaigns. Before you jump on this digital marketing bandwagon, however, it’s …